Strategy for Away Campaign

Get: Travelers who are tired of the ever changing chaos of airports and traveling such as, the endless walks to far gates, overpriced meals, shrinking legroom, and unpredictable TSA rules

To: See Away as the one reliable thing they can count on to make the journey smoother, no matter how frustrating the airport gets

By: Positioning Away as more than just luggage but the one thing that doesn’t fall apart, freak out, or change the rules on you. It rolls steady when nothing else does.

Overall, Away helps you move through the madness with a little more ease and a lot less stress.

Manifesto: One minute your gate’s right here, the next you’re speed walking a mile with luggage that’s never felt heavier. TSA’s making up new rules every week, snacks cost a fortune, and don’t even get me started on legroom. Your suitcase shouldn’t add to the chaos. Away luggage rolls smooth, fits what you need, and doesn’t fall apart when things gets rough. One thing that won’t let you down when everything else is a mess.