Strategy for Clarks Campaign

Get: Men ages 20-40, who aren’t the most confident in their ability to choose the perfect outfit 

To: Think of Clarks as their go to option for those moments when you don’t know whether to be casual, formal, or somewhere in between

By: Allowing them reach the level of confidence needed to get through the nerve racking anticipation of a first date, interview, or social gathering 

Overall, during times of uncertainty we want your Clarks to feel like a no brainer. The shoes that are good for it all. Whether you’re in the office or out with friends your shoes are constant. 

Manifesto:

You know those moments when you’re standing in front of your mirror thinking, "Is this too much? Too casual? What even is the vibe?" Yeah, we’ve all been there. You’re heading to something important and suddenly nothing in your closet feels right. Your Clark’s are the one thing you can count on in these moments. First date, job thing or random hang out? It doesn’t matter. Basically, if you’ve got Clarks on, you’re good.