Strategy for Reese’s Campaign

Get: Music lovers and snack fans who already know and love the classic Reese’s cup

To: See the full Reese’s lineup as an exciting mix of flavors and personalities where each one matches the vibe of a different artist and festival day

By: Turning every Reese’s product into its own headliner, pairing bold flavors with bold sounds, and inviting people to discover new favorite Reese’s candies the same way they discover new music.

One unforgettable performance (or bite) at a time.

Manifesto: Don’t hold your palette back. Imagine Reese’s is your favorite 80s rock band and the Reese’s cup is their greatest hits album. Try something new.